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Simple Food Project Simply Treats are single-ingredient, freeze-dried raw treats for dogs - vet-developed and crafted with USDA-inspected USA meat and wild-caught fish. Made without corn, soy, wheat, fillers, or additives, these treats deliver real whole-food nutrition with every bite. Each protein variety carries distinct TCVM (Traditional Chinese Veterinary Medicine) energetic properties, making it easy to select a treat that supports your dog's specific constitution, health pattern, and emotional needs.
Choose Your Protein
Available in nine single-ingredient varieties. Select by your dog's TCVM constitution, health pattern, or dietary preference:
- Duck: Cool; Yin-nourishing; calms Heat, restlessness, and anxious overreaction
- Whitefish: Neutral to cool; tonifies Spleen and Stomach Qi; gentle and balancing
- Beef Liver: Neutral to warm; tonifies Liver Blood and Essence; builds confidence and groundedness
- Bison Liver: Neutral; tonifies Liver Blood; grounding and stabilizing
- Lamb: Warm; tonifies Qi and Yang; warms and reassures cold, timid, or anxious dogs
- Trout: Warm; tonifies Spleen and Stomach Qi; warms the Middle Jiao
- Chicken: Warm; tonifies Spleen and Stomach Qi; calms timid or fearful presentations
- Chicken Hearts: Warm; directly nourishes Heart Qi and Heart Blood; supports Shen and addresses separation anxiety and fearfulness
- Turkey: Neutral to warm; gentle Spleen and Stomach Qi tonic; calming and centering
TCVM Energetics and Actions by Protein
In TCVM, food is medicine. Every protein carries a thermal nature, organ affinity, and set of physical and emotional actions that make it appropriate for specific constitutional patterns. Use the guide below to match your dog's treat to their individual needs.
Duck
- Thermal nature: Cool
- Organ affinity: Stomach, Kidney, Lung
- Physical actions: Nourishes Yin, clears deficiency Heat, benefits the Stomach, supports the Kidney and Lung; well suited for dogs with Yin deficiency, chronic inflammatory presentations, hot and restless dogs, or dogs on long-term warming therapies who need a cooling counterbalance
- Emotional actions: Calms restlessness, anxious overreaction, and Heat-type irritability; supports dogs who are easily agitated, overly reactive, or prone to Heat-driven behavioral excitability
Whitefish
- Thermal nature: Neutral to cool
- Organ affinity: Spleen, Stomach, Kidney
- Physical actions: Tonifies Spleen and Stomach Qi, supports the Kidney, gently nourishes without creating Heat or Dampness; well suited for dogs with sensitive digestion, mixed constitutional presentations, or those requiring a neutral protein for elimination diet rotation
- Emotional actions: Centering and balancing; neutral thermal nature makes whitefish appropriate for dogs with emotionally mixed presentations who need a grounding and neutral-energetic treat without warming or cooling bias
Beef Liver
- Thermal nature: Neutral to warm
- Organ affinity: Liver, Kidney
- Physical actions: Strongly tonifies Liver Blood and Essence (Jing), nourishes the eyes and tendons, supports the Liver and Kidney channels; an organ meat with high nutrient density in both Western and TCVM frameworks; well suited for dogs with Liver Blood deficiency, weak tendons and ligaments, dry or dull coat, or Kidney Essence depletion presentations
- Emotional actions: Builds confidence, courage, and groundedness; in TCVM, the Liver governs decisiveness and courage; Liver Blood deficiency can manifest as timidity, fearfulness, or lack of drive; Beef Liver's Liver Blood-tonifying action supports emotional steadiness and confident behavioral presentation
Bison Liver
- Thermal nature: Neutral
- Organ affinity: Liver, Kidney
- Physical actions: Tonifies Liver Blood and Essence, nourishes the tendons, eyes, and Liver channel; similar actions to Beef Liver with a slightly more neutral thermal profile, making it appropriate for dogs who need Liver Blood tonification without the mild warming tendency of beef; well suited for dogs with Liver Blood deficiency in mixed or neutral constitutional presentations
- Emotional actions: Grounding and stabilizing; supports dogs with Liver Blood deficiency-driven timidity or fearfulness with a more thermally neutral emotional-steadying action than Beef Liver
Lamb
- Thermal nature: Warm
- Organ affinity: Spleen, Kidney
- Physical actions: Tonifies Qi and Yang, warms the Spleen and Kidney, strengthens the body and builds resilience; well suited for dogs with Qi or Yang deficiency, cold constitutions, poor appetite from Spleen deficiency cold, or dogs who are frequently chilled, have low energy, or have difficulty maintaining healthy weight
- Emotional actions: Warms and reassures; TCVM Yang deficiency presentations frequently include fearfulness, insecurity, and a tendency to seek warmth and comfort; Lamb's Yang-warming and Spleen-strengthening action supports emotional warmth, reassurance, and calm confidence in cold, anxious, or insecure dogs
Trout
- Thermal nature: Warm
- Organ affinity: Spleen, Stomach
- Physical actions: Tonifies Spleen and Stomach Qi, warms the Middle Jiao, supports digestive function; well suited for dogs with Spleen Qi deficiency cold, poor digestion, loose stool from Spleen Cold, or dogs requiring a warming fish protein as an alternative to red meat; a good novel warming protein for rotation in dogs with red meat sensitivities
- Emotional actions: Warming and centering; Spleen Qi-tonifying action supports the Spleen's role in grounding thought and intention in TCVM, helping dogs who are scattered, unfocused, or prone to overthinking and anxiety from Spleen Qi deficiency
Chicken
- Thermal nature: Warm
- Organ affinity: Spleen, Stomach
- Physical actions: Tonifies Spleen and Stomach Qi, warms the Middle Jiao, supports digestive function and Qi production; one of the most widely available and digestible warming proteins in TCVM dietary therapy; well suited for dogs with Spleen Qi deficiency, poor appetite, loose stool, or low energy from Middle Jiao weakness
- Emotional actions: Calms timidity and fearfulness; Spleen Qi tonification in TCVM supports the Spleen's grounding and centering function, calming overthinking, worry, and fearful presentations driven by Spleen Qi deficiency; well suited for dogs who are timid, easily startled, or prone to fearful withdrawal
Chicken Hearts
- Thermal nature: Warm
- Organ affinity: Heart, Spleen
- Physical actions: Directly nourishes Heart Qi and Heart Blood, tonifies the Heart channel, supports circulation and cardiovascular function; in TCVM, organ meats specifically nourish the organ they represent (like nurtures like); Chicken Hearts provide a direct trophic action on the Heart channel; well suited for dogs with Heart Qi deficiency, poor stamina, or presentations reflecting weak Heart channel function
- Emotional actions: Directly supports the Shen (Spirit/Mind) through Heart Qi and Heart Blood nourishment; in TCVM, the Heart houses the Shen and governs emotional stability, consciousness, and connection; Heart Qi or Blood deficiency manifests as anxiety, fearfulness, separation anxiety, excessive vocalization, and unsettled behavior; Chicken Hearts are the most targeted single-ingredient treat in this line for dogs with anxiety, separation distress, fear-based reactivity, or Shen disturbance presentations
Turkey
- Thermal nature: Neutral to warm
- Organ affinity: Spleen, Stomach
- Physical actions: Gentle Spleen and Stomach Qi tonic, warms the Middle Jiao mildly, supports healthy digestion and Qi production without strong warming or cooling action; well suited for dogs with mild Spleen Qi deficiency, dogs requiring a neutral-to-warm protein for rotation, or those who tolerate chicken but benefit from a slightly leaner warming protein alternative
- Emotional actions: Calming and centering; Turkey's gentle Spleen Qi-tonifying and mildly warming nature supports emotional calm and mental centering without the stronger warming emotional action of Lamb or the targeted Shen-supporting action of Chicken Hearts; well suited for dogs with mild anxiety, worry-type presentations, or generalized unsettledness from Spleen Qi weakness
Product Highlights
- Single-ingredient: one protein, nothing else
- Vet-developed: formulated with veterinary input for balanced snacking
- Freeze-dried raw: nutrient-dense and minimally processed; raw ingredients dried at low temperatures to lock in nutrients without cooking
- Pasteurized for safety: freeze-dried pasteurization eliminates pathogens while preserving raw nutrition
- Nine protein options: Duck, Whitefish, Beef Liver, Bison Liver, Lamb, Trout, Chicken, Chicken Hearts, Turkey
- No fillers or additives: free from corn, soy, wheat, meat meals, and artificial ingredients
- USA-crafted: made in Wisconsin at state-of-the-art facilities with top-tier food safety standards; all proteins are USDA-inspected and USA-sourced, including wild-caught fish
- NASC Seal: Simple Food Project carries the National Animal Supplement Council (NASC) Quality Seal, awarded only to companies that meet and exceed the NASC's rigorous standards for quality, safety, and adverse event reporting; not every brand earns this seal
- cGMP Facility: manufactured in a current Good Manufacturing Practices (cGMP) certified facility under veterinary leadership, ensuring every product meets the highest safety and quality benchmarks at every step of production
Responsibly Sourced
Authenticity and purity are a crucial step in sourcing, but the biggest priority is safety. Simple Food Project partners only with vendors that comply with Good Manufacturing Practices (cGMP) and pairs with reputable suppliers who comply with stringent standards, while maintaining independent quality control measures - a trust but verify approach.
Simple Food Project also partners with suppliers who put conservation at the forefront of their operations. One supplier created a cutting-edge technology called Eco-harvesting, which prevents unnecessary bycatch of birds and sea life and prioritizes sustainability for wild-caught fish varieties.
Guaranteed Analysis by Protein
- Duck: Crude Protein 50% min, Crude Fat 20% min, Crude Fiber 1% max, Moisture 5% max | 4,150 kcal/kg
- Whitefish: Crude Protein 32% min, Crude Fat 20% min, Crude Fiber 3% max, Moisture 4% max | 4,384 kcal/kg
- Beef Liver: Crude Protein 58% min, Crude Fat 8% min, Crude Fiber 1% max, Moisture 5% max | 4,840 kcal/kg
- Bison Liver: Crude Protein 50% min, Crude Fat 5% min, Crude Fiber 2% max, Moisture 5% max | 3,300 kcal/kg
- Lamb: Crude Protein 55% min, Crude Fat 15% min, Crude Fiber 1% max, Moisture 5% max | 4,500 kcal/kg
- Trout: Crude Protein 32% min, Crude Fat 20% min, Crude Fiber 3% max, Moisture 4% max | 4,384 kcal/kg
- Chicken: Crude Protein 50% min, Crude Fat 20% min, Crude Fiber 1% max, Moisture 5% max | 4,036 kcal/kg
- Chicken Hearts: Crude Protein 74% min, Crude Fat 8% min, Crude Fiber 1% max, Moisture 5% max | 2,700 kcal/kg
- Turkey: Crude Protein 68% min, Crude Fat 5% min, Crude Fiber 1% max, Moisture 5% max | 3,706 kcal/kg
Frequently Asked Questions
How do I choose the right protein for my dog from a TCVM perspective?
Match the protein's thermal nature and organ affinity to your dog's TCVM constitution and current pattern. For hot, restless, or Yin-deficient dogs, choose Duck (cool) or Whitefish (neutral to cool). For cold, low-energy, or Yang-deficient dogs, choose Lamb, Trout, or Chicken (all warm). For dogs with anxiety, separation distress, or Shen disturbance, Chicken Hearts (Heart Qi and Shen-nourishing) or Turkey (calming, centering) are well matched. For Liver Blood deficiency presentations including weak tendons, dry coat, timidity, or lack of confidence, Beef Liver or Bison Liver are the most targeted choices. If you are unsure of your dog's TCVM pattern, a TCVM-trained veterinarian can assess your dog's constitution and recommend the most appropriate protein, or as directed by your veterinarian.
Are these treats safe for dogs with food sensitivities?
Yes. Each variety contains a single protein ingredient with no fillers, corn, soy, wheat, or additives, making them a clean option for dogs with known sensitivities or those on an elimination diet. Always introduce new proteins gradually and monitor for any sensitivity response.
What does freeze-dried raw mean, and is it safe?
Freeze-drying removes moisture from raw ingredients at low temperatures, preserving the natural nutrients, flavor, and texture of whole food without cooking. Simple Food Project includes pasteurization in the freeze-drying process to eliminate pathogens, giving your dog the nutritional benefits of raw without the handling risks of fresh raw food. All proteins are USDA-inspected and USA-sourced.
What are the NASC Seal and cGMP certification, and why do they matter?
The National Animal Supplement Council (NASC) Quality Seal is awarded only to companies that meet and exceed the NASC's rigorous standards for quality control, ingredient safety, labeling accuracy, and adverse event reporting - not every brand qualifies. The cGMP (current Good Manufacturing Practices) certification means Simple Food Project's treats are produced in a facility that operates under the highest manufacturing safety and quality standards, with veterinary leadership overseeing every step of the process. Together, these credentials confirm that Simply Treats are produced to a higher standard of safety and quality assurance than uncertified competitors.
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