Simple Food Project Simply Treats for Cats

{"id":7174566346822,"title":"Simple Food Project Simply Treats for Cats","handle":"herbsmith-simply-treats-for-cats","description":"\u003cp style=\"text-align: left;\"\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003eSimple Food Project Simply Treats are single-ingredient, freeze-dried raw treats for cats - vet-developed and crafted with USDA-inspected USA meat and wild-caught fish. Made without corn, soy, wheat, fillers, or additives, these treats deliver real whole-food nutrition with every bite. Each protein variety carries distinct TCVM (Traditional Chinese Veterinary Medicine) energetic properties, making it easy to select a treat that supports your cat's specific constitution, health pattern, and emotional needs.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2 style=\"text-align: left;\"\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003eChoose Your Protein\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp style=\"text-align: left;\"\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003eAvailable in six single-ingredient varieties. Select by your cat's TCVM constitution, health pattern, or dietary preference:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul style=\"text-align: left;\"\u003e\n\u003cli style=\"color: rgb(0, 0, 0);\"\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003e\u003cstrong\u003eBison Liver:\u003c\/strong\u003e Neutral; tonifies Liver Blood and Essence; grounding and stabilizing for the Liver-dominant feline constitution\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"color: rgb(0, 0, 0);\"\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003e\u003cstrong\u003eChicken Liver:\u003c\/strong\u003e Neutral to warm; tonifies Liver and Kidney Blood and Essence; supports eye health and Liver Shen stability\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"color: rgb(0, 0, 0);\"\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003e\u003cstrong\u003eDuck:\u003c\/strong\u003e Cool; Yin-nourishing; calms Heat, restlessness, and anxious overreaction in hot or reactive cats\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"color: rgb(0, 0, 0);\"\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003e\u003cstrong\u003eSalmon:\u003c\/strong\u003e Neutral to warm; nourishes Kidney Yin and Yang and replenishes Essence; well suited for aging or depleted cats\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"color: rgb(0, 0, 0);\"\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003e\u003cstrong\u003eTrout:\u003c\/strong\u003e Warm; tonifies Spleen and Stomach Qi; warms the Middle Jiao for cold or digestively sensitive cats\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"color: rgb(0, 0, 0);\"\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003e\u003cstrong\u003eWhitefish:\u003c\/strong\u003e Neutral to cool; tonifies Spleen and Stomach Qi; gentle and balancing for mixed or sensitive constitutions\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 style=\"text-align: left;\"\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003eTCVM Energetics and Actions by Protein\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp style=\"text-align: left;\"\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003eIn TCVM, food is medicine. Every protein carries a thermal nature, organ affinity, and set of physical and emotional actions that make it appropriate for specific constitutional patterns. Cats in TCVM are strongly governed by the Liver channel - their independent, territorial, and hunt-oriented nature reflects the Liver's role in governing the free flow of Qi, decisiveness, and drive. Liver Blood nourishment is therefore particularly important and behaviorally relevant in feline TCVM dietary therapy. Use the guide below to match your cat's treat to their individual needs.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 style=\"text-align: left;\"\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003eBison Liver\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul style=\"text-align: left;\"\u003e\n\u003cli style=\"color: rgb(0, 0, 0);\"\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003e\u003cstrong\u003eThermal nature:\u003c\/strong\u003e Neutral\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"color: rgb(0, 0, 0);\"\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003e\u003cstrong\u003eOrgan affinity:\u003c\/strong\u003e Liver, Kidney\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"color: rgb(0, 0, 0);\"\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003e\u003cstrong\u003ePhysical actions:\u003c\/strong\u003e Tonifies Liver Blood and Essence (Jing), nourishes the eyes and tendons, supports the Liver and Kidney channels; organ meat with high nutrient density in both Western and TCVM frameworks; well suited for cats with Liver Blood deficiency, dry or dull coat, weak tendons, or Kidney Essence depletion presentations; the neutral thermal nature makes Bison Liver appropriate for a wide range of feline constitutions without risk of adding unwanted Heat or Cold\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"color: rgb(0, 0, 0);\"\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003e\u003cstrong\u003eEmotional actions:\u003c\/strong\u003e Grounding and stabilizing; in TCVM, the Liver governs the free flow of Qi, decisiveness, and emotional resilience; Liver Blood deficiency in cats can manifest as irritability, over-reactivity, territorial hypersensitivity, or erratic behavior; Bison Liver's Liver Blood-tonifying action supports calm, grounded, and emotionally steady behavioral presentation in Liver Blood-deficient cats\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 style=\"text-align: left;\"\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003eChicken Liver\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul style=\"text-align: left;\"\u003e\n\u003cli style=\"color: rgb(0, 0, 0);\"\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003e\u003cstrong\u003eThermal nature:\u003c\/strong\u003e Neutral to warm\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"color: rgb(0, 0, 0);\"\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003e\u003cstrong\u003eOrgan affinity:\u003c\/strong\u003e Liver, Kidney\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"color: rgb(0, 0, 0);\"\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003e\u003cstrong\u003ePhysical actions:\u003c\/strong\u003e Tonifies Liver and Kidney Blood and Essence, nourishes the eyes, tendons, and sinews, supports the Liver and Kidney channel system; Chicken Liver provides both Liver Blood and Kidney Essence tonification, making it appropriate for cats with combined Liver Blood and Kidney Yin deficiency presentations or those with eye health concerns that reflect Liver Blood and Kidney Essence depletion; the slight warming nature relative to Bison Liver makes it better suited for constitutionally neutral to cool cats\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"color: rgb(0, 0, 0);\"\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003e\u003cstrong\u003eEmotional actions:\u003c\/strong\u003e Supports Liver Shen stability and confident, grounded behavioral expression; the Liver in TCVM governs courage, decisiveness, and the cat's characteristic drive and focused predatory intent; Chicken Liver's Liver and Kidney Blood-tonifying action builds the Blood foundation for confident, purposeful, and emotionally stable behavioral presentation; well suited for cats who are timid, easily startled, or prone to withdrawal from Liver Blood deficiency\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 style=\"text-align: left;\"\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003eDuck\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul style=\"text-align: left;\"\u003e\n\u003cli style=\"color: rgb(0, 0, 0);\"\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003e\u003cstrong\u003eThermal nature:\u003c\/strong\u003e Cool\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"color: rgb(0, 0, 0);\"\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003e\u003cstrong\u003eOrgan affinity:\u003c\/strong\u003e Stomach, Kidney, Lung\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"color: rgb(0, 0, 0);\"\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003e\u003cstrong\u003ePhysical actions:\u003c\/strong\u003e Nourishes Yin, clears deficiency Heat, benefits the Stomach, supports the Kidney and Lung; well suited for cats with Yin deficiency, chronic inflammatory presentations, hot and restless cats, hyperthyroid presentations (a common Yin deficiency pattern in aging cats), or cats on long-term warming therapies who need a cooling counterbalance; Duck is one of the most clinically useful cooling proteins for the aging feline Yin deficiency pattern\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"color: rgb(0, 0, 0);\"\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003e\u003cstrong\u003eEmotional actions:\u003c\/strong\u003e Calms restlessness, anxious overreaction, and Heat-type irritability; Yin deficiency in cats frequently manifests as increased vocalization, nighttime restlessness, heat-seeking or heat-avoiding behavior shifts, and hyperreactive or irritable temperament; Duck's cool and Yin-nourishing action directly addresses the Yin deficiency root of these Heat-type behavioral presentations\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 style=\"text-align: left;\"\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003eSalmon\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul style=\"text-align: left;\"\u003e\n\u003cli style=\"color: rgb(0, 0, 0);\"\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003e\u003cstrong\u003eThermal nature:\u003c\/strong\u003e Neutral to warm\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"color: rgb(0, 0, 0);\"\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003e\u003cstrong\u003eOrgan affinity:\u003c\/strong\u003e Kidney, Liver, Spleen\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"color: rgb(0, 0, 0);\"\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003e\u003cstrong\u003ePhysical actions:\u003c\/strong\u003e Nourishes Kidney Yin and Yang, replenishes Jing (Essence), supports the Liver and Spleen channels, and provides essential fatty acids that support coat, skin, and joint health in both Western and TCVM frameworks; Salmon is particularly well suited for aging cats, as the Kidney Essence depletion pattern (the TCVM framework for age-related decline) is the dominant constitutional presentation in senior felines; Salmon's Yin-and-Yang-nourishing and Essence-replenishing action makes it one of the most broadly appropriate proteins for the aging cat across both Western nutritional and TCVM energetic frameworks\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"color: rgb(0, 0, 0);\"\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003e\u003cstrong\u003eEmotional actions:\u003c\/strong\u003e Deeply nourishing and centering; Kidney Essence depletion in aging cats can manifest as cognitive changes, increased anxiety, disorientation, and loss of the characteristic feline composure and self-containment; Salmon's Essence-replenishing and Kidney-nourishing action supports emotional depth, calm, and the grounded inner composure associated with strong Kidney Essence in the feline TCVM constitution\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 style=\"text-align: left;\"\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003eTrout\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul style=\"text-align: left;\"\u003e\n\u003cli style=\"color: rgb(0, 0, 0);\"\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003e\u003cstrong\u003eThermal nature:\u003c\/strong\u003e Warm\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"color: rgb(0, 0, 0);\"\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003e\u003cstrong\u003eOrgan affinity:\u003c\/strong\u003e Spleen, Stomach\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"color: rgb(0, 0, 0);\"\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003e\u003cstrong\u003ePhysical actions:\u003c\/strong\u003e Tonifies Spleen and Stomach Qi, warms the Middle Jiao, supports digestive function; well suited for cats with Spleen Qi deficiency cold, poor digestion, loose stool from Spleen Cold, or cats who require a warming fish protein as an alternative to poultry or red meat; a useful novel warming protein for rotation in cats with poultry or red meat sensitivities\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"color: rgb(0, 0, 0);\"\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003e\u003cstrong\u003eEmotional actions:\u003c\/strong\u003e Warming and centering; Spleen Qi-tonifying action supports the Spleen's grounding function in TCVM, helping cats who are scattered, excessively vocal from Middle Jiao weakness, or prone to food-seeking anxiety and digestive-pattern-driven unsettledness\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 style=\"text-align: left;\"\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003eWhitefish\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul style=\"text-align: left;\"\u003e\n\u003cli style=\"color: rgb(0, 0, 0);\"\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003e\u003cstrong\u003eThermal nature:\u003c\/strong\u003e Neutral to cool\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"color: rgb(0, 0, 0);\"\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003e\u003cstrong\u003eOrgan affinity:\u003c\/strong\u003e Spleen, Stomach, Kidney\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"color: rgb(0, 0, 0);\"\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003e\u003cstrong\u003ePhysical actions:\u003c\/strong\u003e Tonifies Spleen and Stomach Qi, supports the Kidney, gently nourishes without creating Heat or Dampness; well suited for cats with sensitive digestion, mixed constitutional presentations, or those requiring a neutral protein for elimination diet rotation; the neutral to cool thermal nature makes Whitefish appropriate across a wide range of feline constitutional types without risk of adding Heat\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"color: rgb(0, 0, 0);\"\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003e\u003cstrong\u003eEmotional actions:\u003c\/strong\u003e Centering and balancing; the neutral thermal nature makes Whitefish appropriate for cats with emotionally mixed presentations who need a grounding and thermally balanced treat without a strong warming or cooling bias; useful as a dietary rotation protein in cats whose TCVM constitutional pattern is still being assessed\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 style=\"text-align: left;\"\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003eProduct Highlights\u003c\/span\u003e\u003c\/h2\u003e\n\u003cul style=\"text-align: left;\"\u003e\n\u003cli style=\"color: rgb(0, 0, 0);\"\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003e\u003cstrong\u003eSingle-ingredient:\u003c\/strong\u003e one protein, nothing else\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"color: rgb(0, 0, 0);\"\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003e\u003cstrong\u003eVet-developed:\u003c\/strong\u003e formulated with veterinary input for balanced snacking\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"color: rgb(0, 0, 0);\"\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003e\u003cstrong\u003eFreeze-dried raw:\u003c\/strong\u003e nutrient-dense and minimally processed; raw ingredients dried at low temperatures to lock in nutrients without cooking\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"color: rgb(0, 0, 0);\"\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003e\u003cstrong\u003ePasteurized for safety:\u003c\/strong\u003e freeze-dried pasteurization eliminates pathogens while preserving raw nutrition\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"color: rgb(0, 0, 0);\"\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003e\u003cstrong\u003eSix protein options:\u003c\/strong\u003e Bison Liver, Chicken Liver, Duck, Salmon, Trout, Whitefish\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"color: rgb(0, 0, 0);\"\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003e\u003cstrong\u003eNo fillers or additives:\u003c\/strong\u003e free from corn, soy, wheat, meat meals, and artificial ingredients\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"color: rgb(0, 0, 0);\"\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003e\u003cstrong\u003eUSA-crafted:\u003c\/strong\u003e made in Wisconsin at state-of-the-art facilities with top-tier food safety standards; all proteins are USDA-inspected and USA-sourced, including wild-caught fish\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"color: rgb(0, 0, 0);\"\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003e\u003cstrong\u003eNASC Seal:\u003c\/strong\u003e Simple Food Project carries the National Animal Supplement Council (NASC) Quality Seal, awarded only to companies that meet and exceed the NASC's rigorous standards for quality, safety, and adverse event reporting; not every brand earns this seal\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"color: rgb(0, 0, 0);\"\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003e\u003cstrong\u003ecGMP Facility:\u003c\/strong\u003e manufactured in a current Good Manufacturing Practices (cGMP) certified facility under veterinary leadership, ensuring every product meets the highest safety and quality benchmarks at every step of production\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 style=\"text-align: left;\"\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003eResponsibly Sourced\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp style=\"text-align: left;\"\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003eAuthenticity and purity are a crucial step in sourcing, but the biggest priority is safety. Simple Food Project partners only with vendors that comply with Good Manufacturing Practices (cGMP) and pairs with reputable suppliers who comply with stringent standards, while maintaining independent quality control measures - a trust but verify approach.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: left;\"\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003eSimple Food Project also partners with suppliers who put conservation at the forefront of their operations. One supplier created a cutting-edge technology called Eco-harvesting, which prevents unnecessary bycatch of birds and sea life and prioritizes sustainability for wild-caught fish varieties.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2 style=\"text-align: left;\"\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003eGuaranteed Analysis by Protein\u003c\/span\u003e\u003c\/h2\u003e\n\u003cul style=\"text-align: left;\"\u003e\n\u003cli style=\"color: rgb(0, 0, 0);\"\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003e\u003cstrong\u003eBison Liver:\u003c\/strong\u003e Crude Protein 50% min, Crude Fat 5% min, Crude Fiber 2% max, Moisture 5% max | 3,300 kcal\/kg\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"color: rgb(0, 0, 0);\"\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003e\u003cstrong\u003eChicken Liver:\u003c\/strong\u003e Crude Protein 60% min, Crude Fat 10% min, Crude Fiber 2% max, Moisture 7.5% max | 4,035 kcal ME\/kg\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"color: rgb(0, 0, 0);\"\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003e\u003cstrong\u003eDuck:\u003c\/strong\u003e Crude Protein 50% min, Crude Fat 20% min, Crude Fiber 1% max, Moisture 5% max | 4,150 kcal\/kg\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"color: rgb(0, 0, 0);\"\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003e\u003cstrong\u003eSalmon:\u003c\/strong\u003e Crude Protein 70% min, Crude Fat 3% min, Crude Fiber 1% max, Moisture 5% max | 3,540 kcal ME\/kg\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"color: rgb(0, 0, 0);\"\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003e\u003cstrong\u003eTrout:\u003c\/strong\u003e Crude Protein 32% min, Crude Fat 20% min, Crude Fiber 3% max, Moisture 4% max | 4,384 kcal\/kg\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"color: rgb(0, 0, 0);\"\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003e\u003cstrong\u003eWhitefish:\u003c\/strong\u003e Crude Protein 32% min, Crude Fat 20% min, Crude Fiber 3% max, Moisture 4% max | 4,384 kcal\/kg\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 style=\"text-align: left;\"\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003eDirections for Use\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp style=\"text-align: left;\"\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003eFeed as a treat alongside your cat's regular diet. No rehydration required - offer directly from the bag. Follow the feeding guidelines on the package and adjust based on your cat's size and caloric needs.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2 style=\"text-align: left;\"\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003eFrequently Asked Questions\u003c\/span\u003e\u003c\/h2\u003e\n\u003ch3 style=\"text-align: left;\"\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003eHow do I choose the right protein for my cat from a TCVM perspective?\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp style=\"text-align: left;\"\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003eMatch the protein's thermal nature and organ affinity to your cat's TCVM constitution and current pattern. For hot, restless, hyperthyroid, or Yin-deficient cats, Duck (cool) or Whitefish (neutral to cool) are the most appropriate choices. For aging cats with Kidney Essence depletion, Salmon is the most targeted protein. For cats with Liver Blood deficiency (irritability, over-reactivity, dry coat, weak tendons), Bison Liver or Chicken Liver are best matched. For cold or digestively sensitive cats with Spleen Qi deficiency, Trout is the most warming option. If you are unsure of your cat's TCVM pattern, a TCVM-trained veterinarian can assess your cat's constitution and recommend the most appropriate protein, or as directed by your veterinarian.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 style=\"text-align: left;\"\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003eAre these treats safe for cats with food sensitivities?\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp style=\"text-align: left;\"\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003eYes. Each variety contains a single protein ingredient with no fillers, corn, soy, wheat, or additives, making them a clean option for cats with known sensitivities or those on an elimination diet. Always introduce new proteins gradually and monitor for any sensitivity response.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 style=\"text-align: left;\"\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003eWhat does freeze-dried raw mean, and is it safe for cats?\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp style=\"text-align: left;\"\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003eFreeze-drying removes moisture from raw ingredients at low temperatures, preserving the natural nutrients, flavor, and texture of whole food without cooking. Simple Food Project includes pasteurization in the freeze-drying process to eliminate pathogens, giving your cat the nutritional benefits of raw without the handling risks of fresh raw food. All proteins are USDA-inspected and USA-sourced, including wild-caught fish.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 style=\"text-align: left;\"\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003eWhat are the NASC Seal and cGMP certification, and why do they matter?\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp style=\"text-align: left;\"\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003eThe National Animal Supplement Council (NASC) Quality Seal is awarded only to companies that meet and exceed the NASC's rigorous standards for quality control, ingredient safety, labeling accuracy, and adverse event reporting - not every brand qualifies. The cGMP (current Good Manufacturing Practices) certification means Simple Food Project's treats are produced in a facility that operates under the highest manufacturing safety and quality standards, with veterinary leadership overseeing every step of the process. Together, these credentials confirm that Simply Treats are produced to a higher standard of safety and quality assurance than uncertified competitors.\u003c\/span\u003e\u003c\/p\u003e","published_at":"2023-10-24T14:24:15-05:00","created_at":"2023-10-06T09:03:01-05:00","vendor":"Herbsmith","type":"Cat Treats","tags":["No_Authorization_Required","Product_Type_Treat","Species_Cat","Treat_Type_Freeze_Dried_Raw","Vendor_Herbsmith"],"price":1049,"price_min":1049,"price_max":1049,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":40722029707334,"title":"Bison Liver","option1":"Bison Liver","option2":null,"option3":null,"sku":"HBST-Bison","requires_shipping":true,"taxable":true,"featured_image":{"id":30478034370630,"product_id":7174566346822,"position":1,"created_at":"2023-10-06T09:55:36-05:00","updated_at":"2023-10-06T09:55:36-05:00","alt":"Simple Food Project Simply Treats for Cats Freeze Dried Raw Bison Liver","width":721,"height":739,"src":"\/\/tcvmpet.com\/cdn\/shop\/products\/CatTreat_BisonLiver.jpg?v=1696604136","variant_ids":[40722029707334]},"available":true,"name":"Simple Food Project Simply Treats for Cats - 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vet-developed and crafted with USDA-inspected USA meat and wild-caught fish. Made without corn, soy, wheat, fillers, or additives, these treats deliver real whole-food nutrition with every bite. Each protein variety carries distinct TCVM (Traditional Chinese Veterinary Medicine) energetic properties, making it easy to select a treat that supports your cat's specific constitution, health pattern, and emotional needs.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2 style=\"text-align: left;\"\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003eChoose Your Protein\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp style=\"text-align: left;\"\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003eAvailable in six single-ingredient varieties. Select by your cat's TCVM constitution, health pattern, or dietary preference:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul style=\"text-align: left;\"\u003e\n\u003cli style=\"color: rgb(0, 0, 0);\"\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003e\u003cstrong\u003eBison Liver:\u003c\/strong\u003e Neutral; tonifies Liver Blood and Essence; grounding and stabilizing for the Liver-dominant feline constitution\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"color: rgb(0, 0, 0);\"\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003e\u003cstrong\u003eChicken Liver:\u003c\/strong\u003e Neutral to warm; tonifies Liver and Kidney Blood and Essence; supports eye health and Liver Shen stability\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"color: rgb(0, 0, 0);\"\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003e\u003cstrong\u003eDuck:\u003c\/strong\u003e Cool; Yin-nourishing; calms Heat, restlessness, and anxious overreaction in hot or reactive cats\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"color: rgb(0, 0, 0);\"\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003e\u003cstrong\u003eSalmon:\u003c\/strong\u003e Neutral to warm; nourishes Kidney Yin and Yang and replenishes Essence; well suited for aging or depleted cats\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"color: rgb(0, 0, 0);\"\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003e\u003cstrong\u003eTrout:\u003c\/strong\u003e Warm; tonifies Spleen and Stomach Qi; warms the Middle Jiao for cold or digestively sensitive cats\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"color: rgb(0, 0, 0);\"\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003e\u003cstrong\u003eWhitefish:\u003c\/strong\u003e Neutral to cool; tonifies Spleen and Stomach Qi; gentle and balancing for mixed or sensitive constitutions\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 style=\"text-align: left;\"\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003eTCVM Energetics and Actions by Protein\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp style=\"text-align: left;\"\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003eIn TCVM, food is medicine. Every protein carries a thermal nature, organ affinity, and set of physical and emotional actions that make it appropriate for specific constitutional patterns. Cats in TCVM are strongly governed by the Liver channel - their independent, territorial, and hunt-oriented nature reflects the Liver's role in governing the free flow of Qi, decisiveness, and drive. Liver Blood nourishment is therefore particularly important and behaviorally relevant in feline TCVM dietary therapy. Use the guide below to match your cat's treat to their individual needs.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 style=\"text-align: left;\"\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003eBison Liver\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul style=\"text-align: left;\"\u003e\n\u003cli style=\"color: rgb(0, 0, 0);\"\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003e\u003cstrong\u003eThermal nature:\u003c\/strong\u003e Neutral\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"color: rgb(0, 0, 0);\"\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003e\u003cstrong\u003eOrgan affinity:\u003c\/strong\u003e Liver, Kidney\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"color: rgb(0, 0, 0);\"\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003e\u003cstrong\u003ePhysical actions:\u003c\/strong\u003e Tonifies Liver Blood and Essence (Jing), nourishes the eyes and tendons, supports the Liver and Kidney channels; organ meat with high nutrient density in both Western and TCVM frameworks; well suited for cats with Liver Blood deficiency, dry or dull coat, weak tendons, or Kidney Essence depletion presentations; the neutral thermal nature makes Bison Liver appropriate for a wide range of feline constitutions without risk of adding unwanted Heat or Cold\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"color: rgb(0, 0, 0);\"\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003e\u003cstrong\u003eEmotional actions:\u003c\/strong\u003e Grounding and stabilizing; in TCVM, the Liver governs the free flow of Qi, decisiveness, and emotional resilience; Liver Blood deficiency in cats can manifest as irritability, over-reactivity, territorial hypersensitivity, or erratic behavior; Bison Liver's Liver Blood-tonifying action supports calm, grounded, and emotionally steady behavioral presentation in Liver Blood-deficient cats\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 style=\"text-align: left;\"\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003eChicken Liver\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul style=\"text-align: left;\"\u003e\n\u003cli style=\"color: rgb(0, 0, 0);\"\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003e\u003cstrong\u003eThermal nature:\u003c\/strong\u003e Neutral to warm\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"color: rgb(0, 0, 0);\"\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003e\u003cstrong\u003eOrgan affinity:\u003c\/strong\u003e Liver, Kidney\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"color: rgb(0, 0, 0);\"\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003e\u003cstrong\u003ePhysical actions:\u003c\/strong\u003e Tonifies Liver and Kidney Blood and Essence, nourishes the eyes, tendons, and sinews, supports the Liver and Kidney channel system; Chicken Liver provides both Liver Blood and Kidney Essence tonification, making it appropriate for cats with combined Liver Blood and Kidney Yin deficiency presentations or those with eye health concerns that reflect Liver Blood and Kidney Essence depletion; the slight warming nature relative to Bison Liver makes it better suited for constitutionally neutral to cool cats\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"color: rgb(0, 0, 0);\"\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003e\u003cstrong\u003eEmotional actions:\u003c\/strong\u003e Supports Liver Shen stability and confident, grounded behavioral expression; the Liver in TCVM governs courage, decisiveness, and the cat's characteristic drive and focused predatory intent; Chicken Liver's Liver and Kidney Blood-tonifying action builds the Blood foundation for confident, purposeful, and emotionally stable behavioral presentation; well suited for cats who are timid, easily startled, or prone to withdrawal from Liver Blood deficiency\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 style=\"text-align: left;\"\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003eDuck\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul style=\"text-align: left;\"\u003e\n\u003cli style=\"color: rgb(0, 0, 0);\"\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003e\u003cstrong\u003eThermal nature:\u003c\/strong\u003e Cool\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"color: rgb(0, 0, 0);\"\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003e\u003cstrong\u003eOrgan affinity:\u003c\/strong\u003e Stomach, Kidney, Lung\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"color: rgb(0, 0, 0);\"\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003e\u003cstrong\u003ePhysical actions:\u003c\/strong\u003e Nourishes Yin, clears deficiency Heat, benefits the Stomach, supports the Kidney and Lung; well suited for cats with Yin deficiency, chronic inflammatory presentations, hot and restless cats, hyperthyroid presentations (a common Yin deficiency pattern in aging cats), or cats on long-term warming therapies who need a cooling counterbalance; Duck is one of the most clinically useful cooling proteins for the aging feline Yin deficiency pattern\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"color: rgb(0, 0, 0);\"\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003e\u003cstrong\u003eEmotional actions:\u003c\/strong\u003e Calms restlessness, anxious overreaction, and Heat-type irritability; Yin deficiency in cats frequently manifests as increased vocalization, nighttime restlessness, heat-seeking or heat-avoiding behavior shifts, and hyperreactive or irritable temperament; Duck's cool and Yin-nourishing action directly addresses the Yin deficiency root of these Heat-type behavioral presentations\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 style=\"text-align: left;\"\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003eSalmon\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul style=\"text-align: left;\"\u003e\n\u003cli style=\"color: rgb(0, 0, 0);\"\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003e\u003cstrong\u003eThermal nature:\u003c\/strong\u003e Neutral to warm\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"color: rgb(0, 0, 0);\"\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003e\u003cstrong\u003eOrgan affinity:\u003c\/strong\u003e Kidney, Liver, Spleen\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"color: rgb(0, 0, 0);\"\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003e\u003cstrong\u003ePhysical actions:\u003c\/strong\u003e Nourishes Kidney Yin and Yang, replenishes Jing (Essence), supports the Liver and Spleen channels, and provides essential fatty acids that support coat, skin, and joint health in both Western and TCVM frameworks; Salmon is particularly well suited for aging cats, as the Kidney Essence depletion pattern (the TCVM framework for age-related decline) is the dominant constitutional presentation in senior felines; Salmon's Yin-and-Yang-nourishing and Essence-replenishing action makes it one of the most broadly appropriate proteins for the aging cat across both Western nutritional and TCVM energetic frameworks\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"color: rgb(0, 0, 0);\"\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003e\u003cstrong\u003eEmotional actions:\u003c\/strong\u003e Deeply nourishing and centering; Kidney Essence depletion in aging cats can manifest as cognitive changes, increased anxiety, disorientation, and loss of the characteristic feline composure and self-containment; Salmon's Essence-replenishing and Kidney-nourishing action supports emotional depth, calm, and the grounded inner composure associated with strong Kidney Essence in the feline TCVM constitution\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 style=\"text-align: left;\"\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003eTrout\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul style=\"text-align: left;\"\u003e\n\u003cli style=\"color: rgb(0, 0, 0);\"\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003e\u003cstrong\u003eThermal nature:\u003c\/strong\u003e Warm\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"color: rgb(0, 0, 0);\"\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003e\u003cstrong\u003eOrgan affinity:\u003c\/strong\u003e Spleen, Stomach\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"color: rgb(0, 0, 0);\"\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003e\u003cstrong\u003ePhysical actions:\u003c\/strong\u003e Tonifies Spleen and Stomach Qi, warms the Middle Jiao, supports digestive function; well suited for cats with Spleen Qi deficiency cold, poor digestion, loose stool from Spleen Cold, or cats who require a warming fish protein as an alternative to poultry or red meat; a useful novel warming protein for rotation in cats with poultry or red meat sensitivities\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"color: rgb(0, 0, 0);\"\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003e\u003cstrong\u003eEmotional actions:\u003c\/strong\u003e Warming and centering; Spleen Qi-tonifying action supports the Spleen's grounding function in TCVM, helping cats who are scattered, excessively vocal from Middle Jiao weakness, or prone to food-seeking anxiety and digestive-pattern-driven unsettledness\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 style=\"text-align: left;\"\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003eWhitefish\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul style=\"text-align: left;\"\u003e\n\u003cli style=\"color: rgb(0, 0, 0);\"\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003e\u003cstrong\u003eThermal nature:\u003c\/strong\u003e Neutral to cool\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"color: rgb(0, 0, 0);\"\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003e\u003cstrong\u003eOrgan affinity:\u003c\/strong\u003e Spleen, Stomach, Kidney\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"color: rgb(0, 0, 0);\"\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003e\u003cstrong\u003ePhysical actions:\u003c\/strong\u003e Tonifies Spleen and Stomach Qi, supports the Kidney, gently nourishes without creating Heat or Dampness; well suited for cats with sensitive digestion, mixed constitutional presentations, or those requiring a neutral protein for elimination diet rotation; the neutral to cool thermal nature makes Whitefish appropriate across a wide range of feline constitutional types without risk of adding Heat\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"color: rgb(0, 0, 0);\"\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003e\u003cstrong\u003eEmotional actions:\u003c\/strong\u003e Centering and balancing; the neutral thermal nature makes Whitefish appropriate for cats with emotionally mixed presentations who need a grounding and thermally balanced treat without a strong warming or cooling bias; useful as a dietary rotation protein in cats whose TCVM constitutional pattern is still being assessed\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 style=\"text-align: left;\"\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003eProduct Highlights\u003c\/span\u003e\u003c\/h2\u003e\n\u003cul style=\"text-align: left;\"\u003e\n\u003cli style=\"color: rgb(0, 0, 0);\"\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003e\u003cstrong\u003eSingle-ingredient:\u003c\/strong\u003e one protein, nothing else\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"color: rgb(0, 0, 0);\"\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003e\u003cstrong\u003eVet-developed:\u003c\/strong\u003e formulated with veterinary input for balanced snacking\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"color: rgb(0, 0, 0);\"\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003e\u003cstrong\u003eFreeze-dried raw:\u003c\/strong\u003e nutrient-dense and minimally processed; raw ingredients dried at low temperatures to lock in nutrients without cooking\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"color: rgb(0, 0, 0);\"\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003e\u003cstrong\u003ePasteurized for safety:\u003c\/strong\u003e freeze-dried pasteurization eliminates pathogens while preserving raw nutrition\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"color: rgb(0, 0, 0);\"\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003e\u003cstrong\u003eSix protein options:\u003c\/strong\u003e Bison Liver, Chicken Liver, Duck, Salmon, Trout, Whitefish\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"color: rgb(0, 0, 0);\"\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003e\u003cstrong\u003eNo fillers or additives:\u003c\/strong\u003e free from corn, soy, wheat, meat meals, and artificial ingredients\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"color: rgb(0, 0, 0);\"\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003e\u003cstrong\u003eUSA-crafted:\u003c\/strong\u003e made in Wisconsin at state-of-the-art facilities with top-tier food safety standards; all proteins are USDA-inspected and USA-sourced, including wild-caught fish\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"color: rgb(0, 0, 0);\"\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003e\u003cstrong\u003eNASC Seal:\u003c\/strong\u003e Simple Food Project carries the National Animal Supplement Council (NASC) Quality Seal, awarded only to companies that meet and exceed the NASC's rigorous standards for quality, safety, and adverse event reporting; not every brand earns this seal\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"color: rgb(0, 0, 0);\"\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003e\u003cstrong\u003ecGMP Facility:\u003c\/strong\u003e manufactured in a current Good Manufacturing Practices (cGMP) certified facility under veterinary leadership, ensuring every product meets the highest safety and quality benchmarks at every step of production\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 style=\"text-align: left;\"\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003eResponsibly Sourced\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp style=\"text-align: left;\"\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003eAuthenticity and purity are a crucial step in sourcing, but the biggest priority is safety. Simple Food Project partners only with vendors that comply with Good Manufacturing Practices (cGMP) and pairs with reputable suppliers who comply with stringent standards, while maintaining independent quality control measures - a trust but verify approach.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: left;\"\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003eSimple Food Project also partners with suppliers who put conservation at the forefront of their operations. One supplier created a cutting-edge technology called Eco-harvesting, which prevents unnecessary bycatch of birds and sea life and prioritizes sustainability for wild-caught fish varieties.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2 style=\"text-align: left;\"\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003eGuaranteed Analysis by Protein\u003c\/span\u003e\u003c\/h2\u003e\n\u003cul style=\"text-align: left;\"\u003e\n\u003cli style=\"color: rgb(0, 0, 0);\"\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003e\u003cstrong\u003eBison Liver:\u003c\/strong\u003e Crude Protein 50% min, Crude Fat 5% min, Crude Fiber 2% max, Moisture 5% max | 3,300 kcal\/kg\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"color: rgb(0, 0, 0);\"\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003e\u003cstrong\u003eChicken Liver:\u003c\/strong\u003e Crude Protein 60% min, Crude Fat 10% min, Crude Fiber 2% max, Moisture 7.5% max | 4,035 kcal ME\/kg\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"color: rgb(0, 0, 0);\"\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003e\u003cstrong\u003eDuck:\u003c\/strong\u003e Crude Protein 50% min, Crude Fat 20% min, Crude Fiber 1% max, Moisture 5% max | 4,150 kcal\/kg\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"color: rgb(0, 0, 0);\"\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003e\u003cstrong\u003eSalmon:\u003c\/strong\u003e Crude Protein 70% min, Crude Fat 3% min, Crude Fiber 1% max, Moisture 5% max | 3,540 kcal ME\/kg\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"color: rgb(0, 0, 0);\"\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003e\u003cstrong\u003eTrout:\u003c\/strong\u003e Crude Protein 32% min, Crude Fat 20% min, Crude Fiber 3% max, Moisture 4% max | 4,384 kcal\/kg\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"color: rgb(0, 0, 0);\"\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003e\u003cstrong\u003eWhitefish:\u003c\/strong\u003e Crude Protein 32% min, Crude Fat 20% min, Crude Fiber 3% max, Moisture 4% max | 4,384 kcal\/kg\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 style=\"text-align: left;\"\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003eDirections for Use\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp style=\"text-align: left;\"\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003eFeed as a treat alongside your cat's regular diet. No rehydration required - offer directly from the bag. Follow the feeding guidelines on the package and adjust based on your cat's size and caloric needs.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2 style=\"text-align: left;\"\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003eFrequently Asked Questions\u003c\/span\u003e\u003c\/h2\u003e\n\u003ch3 style=\"text-align: left;\"\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003eHow do I choose the right protein for my cat from a TCVM perspective?\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp style=\"text-align: left;\"\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003eMatch the protein's thermal nature and organ affinity to your cat's TCVM constitution and current pattern. For hot, restless, hyperthyroid, or Yin-deficient cats, Duck (cool) or Whitefish (neutral to cool) are the most appropriate choices. For aging cats with Kidney Essence depletion, Salmon is the most targeted protein. For cats with Liver Blood deficiency (irritability, over-reactivity, dry coat, weak tendons), Bison Liver or Chicken Liver are best matched. For cold or digestively sensitive cats with Spleen Qi deficiency, Trout is the most warming option. If you are unsure of your cat's TCVM pattern, a TCVM-trained veterinarian can assess your cat's constitution and recommend the most appropriate protein, or as directed by your veterinarian.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 style=\"text-align: left;\"\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003eAre these treats safe for cats with food sensitivities?\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp style=\"text-align: left;\"\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003eYes. Each variety contains a single protein ingredient with no fillers, corn, soy, wheat, or additives, making them a clean option for cats with known sensitivities or those on an elimination diet. Always introduce new proteins gradually and monitor for any sensitivity response.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 style=\"text-align: left;\"\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003eWhat does freeze-dried raw mean, and is it safe for cats?\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp style=\"text-align: left;\"\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003eFreeze-drying removes moisture from raw ingredients at low temperatures, preserving the natural nutrients, flavor, and texture of whole food without cooking. Simple Food Project includes pasteurization in the freeze-drying process to eliminate pathogens, giving your cat the nutritional benefits of raw without the handling risks of fresh raw food. All proteins are USDA-inspected and USA-sourced, including wild-caught fish.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 style=\"text-align: left;\"\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003eWhat are the NASC Seal and cGMP certification, and why do they matter?\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp style=\"text-align: left;\"\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003eThe National Animal Supplement Council (NASC) Quality Seal is awarded only to companies that meet and exceed the NASC's rigorous standards for quality control, ingredient safety, labeling accuracy, and adverse event reporting - not every brand qualifies. The cGMP (current Good Manufacturing Practices) certification means Simple Food Project's treats are produced in a facility that operates under the highest manufacturing safety and quality standards, with veterinary leadership overseeing every step of the process. Together, these credentials confirm that Simply Treats are produced to a higher standard of safety and quality assurance than uncertified competitors.\u003c\/span\u003e\u003c\/p\u003e"}